American Society of Landscape Architects
The American Society of Landscape Architects (ASLA) is the national professional organization that represents landscape architects and the profession of landscape architecture. ASLA, first established in 1899, educates the greater public about the parameters of the profession and of landscape architecture’s crucial role in maintaining the health of the built environment.

ASLA was using branding standards developed in 1987; the world affected by landscape architecture has changed enormously since that time. We developed a comprehensive identity system across multiple disciplines to bring ASLA into the 21st century while respecting the long-standing history of the Society.

Designed at Herter Design Group.